Cookies, web analytics and tracking


Our web servers collect general data pertaining to each Website user, including their IP address, domain name, referring web page and the length of time spent and the pages accessed while visiting this Website. This web usage information is collected to help us manage and administer our Website, improve the content of our Website, to measure the effectiveness of our advertising, and customize and improve the Website user experience. Web analytic information is gathered using the following methods: (1) cookies, (2) web beacons (a.k.a.clear gifs), (3) conversion tracking, (4) third party ad serving mechanisms, and (5) general detection and use of your internet protocol (IP) address or domain name. We do not combine any web usage information with information collected offline or from other sources.



To make this site work properly, like most other websites, we sometimes place small data files called cookies on your device.

2.1 What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

2.2 How do we use cookies?

We use cookies to track new visitors to this site and to recognize past users so that we can customize and personalize content. These cookies are anonymous. They do not contain any personally identifiable information, and we cannot identify a user from his/her cookie.

2.3 Cookies strictly necessary for the website to function

These are cookies allowing us:

  • To remember which site preferences you may have applied (ex: language selection);
  • To keep your product selections within your list of favorites (or shopping bag on our E-Boutique) whilst you continue to navigate our website;
  • To provide you with services such as online chat (on our E-Boutique.

2.4 Analytics cookies

These are cookies allowing us to collect statistics, by gathering anonymous information on how you use our website. These statistics help us analyze and improve our website features, fix any error you may have encountered during your visit on our website, and ensure you the best browsing experience.

2.5 Third party cookies

These are cookies allowing us to collect anonymous information to evaluate how relevant are our ads and provide You with interest-based adverts on other websites (such as Facebook, the Google AdSense network, etc.).



If for any reason you do not want to take advantage of cookies, you can easily manage your cookie preferences by accessing your browser’s settings.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Please visit aboutcookies.orgto find instructions on how to manage or disable cookies.



Web pages on this site or e-mail messages you receive from us may contain a small graphic image called a web beacon (sometimes called a web bug or clear gif). Web beacons are typically very small (generally 1-by-1 pixel) and invisible to the user, however any electronic image viewed as part of a web page or e-mail message, including an advertisement or HTML content, can act as a web beacon. Web beacons are designed to allow us or a third party to collect certain information and monitor user activity on our site.Collected information can include the IP address of the computer that the web beacon is sent to, the URL of the page the web user comes from, and the time the web beacon is activated (such as when you view the web page, advertisement, or e-mail that contains the web beacon). No personal information is obtained from this tracking, rather just the patterns of usage of our various users may be tracked to provide you with improved service and content based on aggregate or statistical reviews of user site traffic patterns.



Search engines offer a feature called “conversion tracking” which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data.Conversion tracking allows the search engine company and Jewellery Theatre to track clicks to sales, including the number of clicks (“visits”) it takes before a purchase is made and permits us to measure the effectiveness of our search engine participation.