Jewellery Theatre is founded in Moscow. Almost immediately, the company announced its arrival on the luxury goods market.
Jewellery Theatre takes part in the “Jeweller-99” international exhibition in Moscow and is awarded the Diploma for Constructive Design for its invention of the “heel” (which allows rings to be displayed upright and is to become one of the hallmarks of Jewellery Theatre).
The Company receives an award from Russia’s largest diamond producer, Alrosa Ltd, for the best piece of jewellery featuring a large diamond.
Jewellery Theatre presents a new collection – The Diamond in the Russian Avant-garde – and jointly with Alrosa Ltd and the Museums of the Moscow Kremlin organises an exhibition in the Dormition Bell Tower of the Moscow Kremlin, Diamonds of Russia – the 20th Century.
For a company founded only four years previously, international recognition came swiftly. A joint exhibition with American designer Lisa Vershbow was followed by participation in the “Baselworld-2002” international jewellery and watch exhibition and first prize in the “Tahitian Pearl Trophy” design competition.
Jewellery Theatre makes a wedding gift consisting of cufflinks and a pendant for Prince Felipe of Spain and his bride, Letizia Ortiz.
The Company organises Diamond Maximum, a theatricalised exhibition project featuring Tribute, an exceptional diamond (103.83 ct. D/IF).
For the ninth consecutive year, the Company takes part in “Baselworld”; but now Jewellery Theatre places its stand on the most prestigious level of the exhibition, First Avenue. Jewellery Theatre produces a new crown for Miss Russia.
Jewellery Theatre opened a flagship boutique at 44 Old Bond Street in the heart of London’s elite Mayfair district, thus beginning a new era in the history of the brand.
After a short break, Jewellery Theatre returns to Baselworld, presenting the new Flowers collection. This is the eleventh time that the jewellery house takes part in this world famous exhibition.
In May 2014, the company announces the opening of a new boutique in Limassol, Cyprus. The premises is located in the modern Gala Tower on Makarious Avenue.
In November 2014 another Jewellery Theatre boutique opens its doors in Baden-Baden, Germany. It is located on Kreuzstrasse 5, in the very heart of this historic European resort town.
At the end of November 2014, Jewellery Theatre had the honour of sponsoring the «Business Woman of the Year» award, which took place in the Russian embassy in Nicosia, Cyprus in the presence of the Russian ambassador Stanislav Osadchev. The project was founded in 2006 by Janice Raffle and has swiftly become on of the most prestigious awards to mark the achievements of female entrepreneurs.
In 2014, Jewellery Theatre created an exclusive line of medals to be presented by the Head of the Russian Imperial House, H.I.H. Grand Duchess Maria Wladimirovna, the Grand Master of the Russian Imperial and Royal Orders, at the ceremony of the Imperial Order of the Holy Great Martyr Anastasia.
At Baseworld 2015 Jewellery Theatre presented 2 collections at once – Kaleidoscope and Rainforest – as well as an exclusive range of watches, created in partnership with the Italian brand SICIS and Swiss watch masters.
In May 2015, Jewellery Theatre takes part in the COUTURE show in Las Vegas, USA for the first time. More than 200 leading brands took part in this important jewellery event.
In June 2015 the company announces the opening of a new boutique in the center of Puerto Banus, Marbella – the most fashionable region of Andalucia.
In January 2016 Jewellery Theatre opens a showroom in the highest building of the Jumeirah Lake Towers cluster – the 340 meter high Almas Tower in Dubai.
In March 2016 Jewellery Theatre takes part in Baselworld 2016, presenting the new Lace collection. The source of inspiration for this collection were the medieval works of French, Italian, Flemish and German lace weavers.
In February 2017 Jewellery Theatre took part in one of the most prestigious and highly sought international jewellery and watches exhibition in Doha, Qatar.
In autumn 2017 Jewellery Theatre started collaboration with Poly Auction and Luxford, renowned auction houses in Hong Kong.